About The Craft Company

At The Craft Company, we believe that every cake is more than just a sweet treat—it is a celebration of a moment. Whether it is a child’s first birthday, a golden wedding anniversary, or a simple "thank you" to a friend, we are here to provide the tools, ingredients, and inspiration to help you make those memories last.

Over 20 Years of Baking Expertise

Founded over two decades ago in Leamington Spa, The Craft Company began as a small, family-run mail-order business. Our mission was simple - to provide high-quality cake decorating supplies and sugarcraft equipment to bakers across the UK.

Today, we have grown into one of the UK’s leading online retailers, serving over 130,000 customers. Whilst we’ve expanded, our heart remains in the kitchen. We've even been recognised by the Cake Masters Awards as one of the best online retailers in the industry—a testament to our dedication to the baking community.

Professional Quality for Every Kitchen

In 2015 we were acquired by Culpitt Ltd, the UK’s leading expert in the manufacture and wholesale of cake decorating equipment. With over 100 years of innovation behind the Culpitt name, this partnership allows us to offer our customers exclusive access to professional-grade products at great prices.

From the latest Colour Splash food gels and Culpitt Cake Boards to SugarSoft edible roses and hand piped icing decorations, we stock thousands of products from the world’s most trusted brands, including -

• Renshaw, Satinara, and Create A Cake (Icing and Fondant)
• Sugarflair, Colour Splash, and Colour Mill (Food Colours)
• Saracino (Modelling Pastes)
• PME and Wilton (Sugarcraft Tools)

Your One-Stop Shop for Baking & Cake Decorating Excellence

Whether you are searching for professional cake boards to support a heavy wedding tier or cupcake boxes in bulk for a busy weekend bake, our range is curated by experts. We understand the technical challenges of baking, which is why we do not just sell products; we provide solutions to the most common baking questions, such as -

• "How do I choose the right size cake board?" (We always recommend a board 2 inches larger than your cake!)
• "What are the best food colours for buttercream?" (Colour Mill edible food colours are some of the best on the market for high-concentration vibrancy.)
• "How do I transport a cake safely?" (Our extra-sturdy cake boxes and cake drums are built for professional security.)

From ready-to-use cake mixes, that guarantee a perfect rise, to the latest modelling pastes and piping nozzles, we ensure every item in our warehouse meets the high standards of the UK’s professional baking community.

Everything You Need to Create

Whether you are a professional sugarcrafter or an enthusiastic home baker, our curated range covers every stage of the creative process -

• The Foundations - High-quality cake mixes, premium cake boards, and sturdy cake boxes for safe transport.
• The Artistry - Vibrant food colourings, lustre dusts, and edible glitters to make your designs pop.
• The Detail - Intricate cake toppers, sprinkles, and ready-made decorations for that perfect finishing touch.
• The Essentials - Professional baking equipment, piping nozzles, and specialist cutters.

Why Shop With Craft Company

• Carefully selected range of products for both professionals and beginners. 
• Loyalty Points - We value our community, which is why our Loyalty Scheme allows you to earn points on every purchase to save on future bakes.
• Fast, easy, delivery of all your baking and cake decorating products.
• Expert Support - Our customer service team is staffed by experts who understand baking & cake decorating.  We are always on hand via phone, email, or online chat to offer professional advice.

Thank you for letting us be a part of your kitchen. Whatever the occasion, we’re here to help you bake something extraordinary.

The Craft Company – Let's make cake!