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Buyers Guide - Food Colours
With so many different types of food colouring to choose from, a colourful cake can be confusing! This guide explores the different varieties of food colours to choose from, and will help you select the best type.
Food flavourings are a baker’s best friend as they offer an easy and convenient way of providing cake mixes, buttercream and icing with a specifically chosen flavour.
Buyers Guide - Sugar Paste
In this guide to Sugar Paste Icing, we look at what Sugar Paste Icing is used for, how it is used to cover your cake and the various brands and products we have available to buy.
Buyers Guide - Cake Boards
Looking to buy cake boards for the cakes you bake? The cake boards you choose should be determined by the size, shape, type and weight of the cakes, and this guide will help you to pick the most suitable options.

Cake Decorating Inspiration - Popular Articles

Birthday Cake Ideas Blog Post
If you have been tasked with baking a birthday cake and need some much-needed inspiration, you have arrived at the right place.
Basic Cupcake Recipe
A classic treat enjoyed by both children and adults alike. Whether it's for a birthday party, wedding, a special occasion, or just because, these cupcakes are sure to please everyone and provide a perfect base to decorate with buttercream, fondant, cake toppers, and more.
How to colour chocolate
Chocolate decorating as a creative hobby is becoming increasingly popular amongst avid bakers, creative confectioners and devoted chocoholics around the world!
Christmas iced biscuits
To ensure you spend less time in the kitchen and more time enjoying the festivities with friends and family this year, we have provided some easy Christmas baking ideas for you to try.
Here at The Craft Company we understand that the world of cake decorating can be daunting at times, which is why we fill our cake decorating inspiration pages with handy hints, tips, techniques, recipes and tutorials to help you make the best cakes, cookies, biscuits and treats! Our cake decorating Blog brings you a wealth of ideas, cake trends and news. We answer some of the most asked questions, like ‘How much sugar paste do I need to cover a cake?’ and ‘Can you put sugar paste in the fridge?' Not a fan of fondant?  Then how about ‘What’s the best buttercream to use and ideas for how to use buttercream?'  You can find out how to create incredible birthday cakes, explore easy seasonal baking ideas for Christmas, Halloween and Easter and get advice on the difference between gel food colours and paste food colours and how best to use them. Bookmark this page for a one-stop-shop source of cake decorating inspiration, it’s great to have you here!  And, once you’re feeling inspired, browse the shop for all the cake supplies you need to help turn everyday into an occasion, or to celebrate in style! Oh and don’t forget! Join our Loyalty Scheme to earn points whilst you shop…