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Don't miss out on the latest, most exciting cake decorating supplies and equipment! Here you will find every new product that has been added to our website, whether it be the latest food colouring gels, sugar paste icing, cake sprinkles or sugarcraft cutters.

Here at Craft Company we're always on the look out for new and exciting products for cake decorating, baking, and sugar crafting including the latest themed cake sprinkles, fondant moulds, newly launched edible cake toppers, cupcake cases, cookie cutters, cake boxes, and edible paint and colourings.

See the range today, whether you're baking for a special birthday, wedding, celebration, or family event we hope you're as excited about these new releases as we are!