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Sugarflair Maximum Concentrated Paste Colours

From £5.49
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These maximum concentrated paste colours are ultra concentrated so you use less of the colour to achieve the desired shade.

Add intense colour to your celebration cakes and bakes with these 8 unique colours including Black Extra, Blue Extra, Brown Extra, Foliage Green Extra, Purple Extra, White Extra, Yellow Extra and Extra Red

Perfect to colour fondant icing, flower paste, sugarpaste, buttercream, and cake mixes (any many other icings) without changing the consistency of the medium used and one of the best ways to achieve deep, rich, colours in cake mixes and icings.  

These pastes can also be used as an edible food paint by adding a little water or rejuvenator spirit.

Sugarflair Maximum Concentrated Paste Food Colours

Sugarflair Maximum Concentrated Food Colouring Paste colours are super concentrated so you need less of the colour to achieve the desired shade saving you money and ensuring no change of consistency of the medium. These versatile pastes are more concentrated than gels and can be used in a variety of ways including to colour fondant, flower paste, buttercream, sugar paste or cake mixes (any many other icings). Ideal for giving bright, bold, colours to birthday, Christmas, wedding, or celebration cakes or for adding to decorations and icings on cupcakes, muffins, cookies, and doughnuts.

These ultra concentrated food colours can also be used to make edible food paint, ideal for painting on icing and cake decorations or as part of a fun kids activity, bring the whole family together and decorate your own biscuits, cookies, or cupcakes!

Screw cap top is easy to use and keeps the food colouring fresh for next time.


How to Use

Sugarflair Extra Food Colours are highly concentrated, add a very small amount of paste with a cocktail stick to your medium, mix, and add more if needed.

Colour will darken over time to give intense, bold colours.

Mix a small amount with rejuvenator spirit to give an easy to use edible food paint, water can be used but this may take slightly longer to dry


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Free delivery for all orders over £35

Standard Delivery
Free shipping for all orders over £35 or just £3.99 otherwise.
3-5 Working Days

Express Delivery
Free for orders over £65 or just £5.99 for all other orders.
Next Working Day (Order by 2pm)

Saturday Delivery
Just £3.99 for orders over £65 or £8.50 for all other orders.
Delivery any time before 6pm (Order by 2pm Fri)


Order Times

For Next Working Day Delivery please ensure that Express Delivery is selected and that your order is placed before 2pm. Please be aware that this is a working day service and does not include weekends or bank holidays. Orders placed before 2pm on Friday will be dispatched for delivery on Monday. Orders placed after 2pm on Friday and before 2pm on Monday will be dispatched for delivery Tuesday.

We aim to dispatch orders ASAP, although sometimes Standard Delivery orders will take up until the specified shipping time. Please allow for this when placing your order and ensure that you select the appropriate shipping method to receive your order in time.

For more information, including details of our shipping options to non-mainland UK, please see our shipping page here.



If you wish to return unwanted products from your order then please simply please email with details of your name, contact phone number, order number, date of order, items to be returned and the reason for returning. When returning goods to us, please enclose a copy of your invoice along with details of which items are being returned and the reason for returning. We will then process a refund for the goods unless stated otherwise.

Please ensure you contact us within 14 of receipt of your order

Please Note: Customised or personalised items are excluded from the regulations and cannot be returned. Due to food safety concerns, ready-made cakes are not subject to return unless considered faulty or not fit for purpose.

For more information please see our returns page here.