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Sugarflair Superwhite - 20g

This is a powder that will make off-white icing a thing of the past! Simply add Icing Whitener to your royal icing, buttercream etc. to create a bright and dazzling white covering for your cakes.

Ideal for use when you're creating the very best wedding, birthday, or anniversary cakes Sugarflair Super White will elevate the finished bake and is sure to create a stunning finish to truely wow guests!

Sugarflair Superwhite - 20g

Superwhite Icing Whitener is an easy to use powder that, when added to your royal icing or buttercream, creates a bright white covering for your cakes, cupcakes, muffins, or cookies.

May also be used for painting when mixed with clear spirit or rejuvenator spirit.

How to Use

Add a small amount to buttercream or icing, mix well, and repeat until the desired colour is achieved. We recommend sieving the powder before adding to ensure a smooth consistancy and to make mixing easier.

Thanks to the formulation of Sugarflair Superwhite only a teaspoon amount should be needed, adding too much can alter the texture of the medium.

E171 Titanium dioxide
Allergy Advice:
Suitable for Vegetarians
Suitable for Vegans
Suitable for Coeliacs
Kosher Certified
Nutritional Information: Typical values per 100g:
Energy: 0kJ / 0kcal
Fat: 0g
of which saturates: 0g
Carbohydrates: 0g
of which sugars: 0g
Fibre: 0g
Protein: 0g
Salt: 0g
Name and Address:
Sugarflair Colours Limited
2A Armstrong Road
Manor Trading Estate
TariffCode: 32129000
OutsideBarCodeNumber: 610370673775


Lavinia Magic

Did wonder what the result would be like after adding to buttercream but it is magic. A small amount makes buttercream really white which is lovely in between cakes.

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Next Working Day (Order by 2pm)

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Delivery any time before 6pm (Order by 2pm Fri)


Order Times

For Next Working Day Delivery please ensure that Express Delivery is selected and that your order is placed before 2pm. Please be aware that this is a working day service and does not include weekends or bank holidays. Orders placed before 2pm on Friday will be dispatched for delivery on Monday. Orders placed after 2pm on Friday and before 2pm on Monday will be dispatched for delivery Tuesday.

We aim to dispatch orders ASAP, although sometimes Standard Delivery orders will take up until the specified shipping time. Please allow for this when placing your order and ensure that you select the appropriate shipping method to receive your order in time.

For more information, including details of our shipping options to non-mainland UK, please see our shipping page here.



If you wish to return unwanted products from your order then please simply please email with details of your name, contact phone number, order number, date of order, items to be returned and the reason for returning. When returning goods to us, please enclose a copy of your invoice along with details of which items are being returned and the reason for returning. We will then process a refund for the goods unless stated otherwise.

Please ensure you contact us within 14 of receipt of your order

Please Note: Customised or personalised items are excluded from the regulations and cannot be returned. Due to food safety concerns, ready-made cakes are not subject to return unless considered faulty or not fit for purpose.

For more information please see our returns page here.